Chinese women seeking american men

Physical attractiveness is considered key for women seeking a husband. “Leftover Women” (sheng nu) and 3S women (single, born in the seventies, and stuck) are derogatory terms used to refer to women stigmatized – including by their own parents – because they are single. As part of that campaign, a Swedish advertising agency was commissioned to create a 4-minute video, “ Marriage Market Takeover,” specifically targeted at a segment of Chinese women called “leftovers” by government definition because they had not married by age 27. In 2015, the prestigious international skin care brand SK-II launched a global campaign to inspire and empower women to shape their own destiny, called #changedestiny.